The champion is bought in. The demo went great. Then it goes to committee.
Your champion has to sell the CFO, procurement, and the executive committee. Nobody trained them how.
Demos, discovery calls, proposals, negotiations
Internal meetings, CFO conversations, committee approvals, procurement reviews, stakeholder alignment
The sale your rep makes is just the beginning. The sale your champion makes is where deals are won or lost.
The Internal Sale
The first sale is rep to champion. Your entire enablement stack is built for this. Discovery calls, demos, proposals, negotiation — all optimized.
The second sale is champion to decision-maker. Nobody's training for this.
What Enablement Covers
What's Missing
The best reps already do this instinctively. The rest of your team doesn't.
Champion coaching is the difference between qualified deals that close and qualified deals that “go dark” after the committee meeting.
We make it systematic.
What We Do
We train your reps to do what top performers do instinctively: coach their champions to sell internally. The playbooks, the language, the frameworks — systematized and teachable.
Frameworks your reps use to coach champions: how to pitch the CFO, handle procurement objections, build consensus, and create urgency at the executive level.
Arm champions with the right language.
What CFOs, procurement, and executives actually care about. The objections they'll raise. The language that moves them. The framing that makes approval feel obvious.
Speak the language of business cases.
When critical deals reach the committee stage, your reps get direct support: champion coaching scripts, business case templates, and objection handling for specific deals.
Close deals stuck at decision-maker.
Who This Is For
Sales leaders at B2B companies where deals require committee approval. CROs and VPs of Sales who see qualified deals stall at the decision-maker stage.
Your reps are good. Pipeline is strong. Champions are engaged.
But too many deals go dark after “we need to run it by the CFO” or “we'll discuss at the executive meeting.”
You're ready to close the gap between winning champions and winning deals.
Pick a deal that's stuck at decision-maker. We'll show you what your champion needs to say to close it.
No charge, no obligation. If the approach resonates, we'll discuss bringing it to your whole team.
We respond within 24 hours.